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 MY STORY 

IF I KNOW IT IS POSSIBLE I WILL NOT STOP UNTIL IT IS REAL.

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I’m the last person you’ll ever catch putting themselves in a box.
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  I started graphic designing when I was 15, after forcibly transferring myself from John F. Kennedy High School to Rosa L. Parks School of Performing Arts in Paterson, New Jersey. I made the decision out of frustration- JFK offered little hope for my future, and I knew I couldn’t thrive in an environment that failed to nurture ambition. RPHS gave me access to resources I couldn’t afford at the time and more importantly, a space where I was supported and inspired by other young creatives and an incredible staff. I honed my skills designing merchandise, Snapchat filters, sets and costumes, and flyers for staff and friends. By senior year, I was helping the school’s communications department develop content for the yearbook and video projects, while simultaneously building my AP thesis: a tech-pack for my own cut-and-sew collection.
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  Through dual enrollment, I took college-level design classes after school and graduated with a full semester’s worth of credits in Graphic Design. Even with all this momentum, I started to feel weary about committing my entire future to one medium. That’s when I realized: my passion wasn’t just visual art- it was storytelling. My goals ultimately aligned with creative direction. My mind has always been overflowing with ideas, and I knew I needed to express them fully. I wanted to build worlds, not just graphics. I wanted to collaborate, curate, and create moments; something I inevitably did while attending RPHS that harbored talent of so many mediums. That realization led me to pivot into Public Relations, a space where I could apply my creativity, instincts, and storytelling into something bigger. I changed my major a week before starting at William Paterson University, and on the first day of my Intro to Communications class, I knew I had made the right choice.

  In 2019, a major chapter began with the creation of James Street; a collective I co-founded during college alongside my longtime friends and creative partners. We were inspired by our friend Anttuane Jurado, who at 18 was launching her own brand and producing full fashion shows. Watching her work independently opened our eyes to the lack of support and structure available to young creatives in our community. James Street was our answer: a way to bring artists together, create projects, and share resources. We teamed up with her to elevate her upcoming production and debuted amongst our community as a humble team of passionate artists looking to elevate others in the process. What started as an outlet to keep creating during school became one of the most pivotal decisions in our careers. After the 2020 pandemic, we doubled down with our friends, eventually opening a full service consulting studio where we offered creative support and hosted networking events to connect local talent through 2023.

  That experience laid the foundation for my next chapter as a full time PR Coordinator at Amalia Consulting, a boutique agency where I was the only male and Gen-z voice on an all-woman team. We were a small but mighty crew of four, handling a wide range of clients in entertainment, music, art, fashion, beauty, and talent. As the New Media Coordinator, I brought a fresh perspective on emerging platforms and the rapid shift in how people consume and share culture. This was where I cut my teeth, learned to juggle big responsibilities with limited resources, and sharpened my ability to bring vision to life- no matter the means.

Looking back, I’ve spent over a decade learning the languages of creativity: design, PR, branding, direction, storytelling. I’ve failed, adapted, and pushed through every challenge to communicate the ideas that won’t leave my head. I’ve worn every hat, filled every role, and I’m not afraid to keep doing whatever it takes to make the work feel real and alive. I’m still building. I’m still dreaming. And I’m just getting started.
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